"FS"is my personal brand logo, designed for my freelance branding business
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problem
Creating a unique monogram logo including letters "F" + "S" to represent my first name "Felix" and last name "Sanchez" was going to be a challenge. Using just basic font for these two letters was not eye-catching enough to represent the bold + modern freelance brand identity I wanted to create for myself.
solution
A unique monogram logo was created making the letters "F" + "S" appear in unison to the human eye.
FS Branding was born out of my passion for creating custom brand experiences.
My mission is to create brand icons, animations, and brand guidelines for new and existing small businesses.
year
2026
timeframe
5 days
tools
Framer | Affinity | Adobe Illustrator
category
Personal Project
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