fs

A personal brand logo for my freelance branding business

problem

Creating a unique monogram logo including letters "F" + "S" to represent my first name "Felix" and last name "Sanchez" was going to be a challenge. Using just basic font for these two letters was not eye-catching enough to represent the bold + modern freelance brand identity I wanted to create for myself.

solution

A unique monogram logo was created making the letters "F" + "S" appear in unison to the human eye.

FS Branding was born out of my passion for creating custom brand experiences.

My mission is to create brand icons, animations, and brand guidelines for new and existing small businesses all over the US.

Since I've launched my personal brand, I've invested much of my time in creating interactive website experiences which captures the users attention. Navigating a website is more than just getting a user to the call to action. It's about capturing their attention with the use of custom animations to then get them to interact with the call to action.

year

2026

timeframe

5 days

tools

Framer | Affinity | Adobe Illustrator